![]() You don’t need a fancy animating software or professional video skills to create outro templates. Now you know what outros are, the essential elements, and the rules, and best practices - let’s get you creating your own! You’ll also have more relevant, related content to point your viewer to after they’ve watched your video. Think about your channel holistically rather than focusing solely on individual videos to strengthen your message and your brand. What do you want to be known for? What story are you trying to tell? Consider your channel holisticallyĮven if you’re just getting started on YouTube, you can begin thinking about what kind of channel you want to build. to help your audience recognize your brand and build trust. Use consistent colors, logos, editing styles, etc. This is true not only for your YouTube outros, but for all of your YouTube content. Keep it clean and simpleĭon’t throw so many elements at your viewers that they can’t focus! Keep your end screen clean and simple to prevent unnecessary distractions and to make it easy for your viewers to focus on what’s important. Whatever your goal, make sure there’s a “why” behind your approach. Goals may include increasing watch time for your channel, getting more subscribers, or driving traffic to an external site. ![]() You should create an end screen that is relevant not only to the video, but also supports a specific goal - whether that’s a goal for the particular video, a series of videos, or your channel as a whole. But, as with anything, there are still a few best practices you should follow to ensure your end screen is as effective as possible. Best practices for YouTube outrosĭon’t be afraid to be creative with your YouTube outro! It should reflect your brand, style, and tone of voice. Refer to these sizes as you build your outro to your video so that everything comes together smoothly when you overlay these elements within YouTube. Like the first example, she also shares her handle for Instagram and Twitter in her outro, though that box is not clickable. In this example, YouTube marketing expert Sunny Lenarduzzi uses two different video elements in her outro to point viewers to related content, and also a subscribe element. ![]() You can view this particular outro on our YouTube channel. In this next example, our own Andy Owen uses the video element to suggest other videos viewers might be interested in. Check out this outro on his YouTube channel. He also uses the space to share his Facebook, Twitter, and Instagram handles (though that field is not clickable) and display his company logo. In the example above, YouTube creator Sean Cannell of Think Media uses the subscribe element, and two playlist or video elements. There are a number of ways to leverage and combine the available elements for YouTube end screens. Note: for that last one, your site must be part of the YouTube partner program and can’t contain any content that might be considered offensive or dangerous, such as pornography or malware. Link to approved website: Link to a website outside of YouTube.Channel: Link to a different YouTube channel.Subscribe: Link to your own channel where a viewer can click to subscribe.Video or playlist: Link to a different individual video or a YouTube playlist of multiple videos.There are four types of content you can use in your end screens on YouTube, called elements. ![]() But make your secondary goal to leverage a YouTube outro to tell your viewers what to do next.Ĭreating a YouTube outro or end card designed to leverage YouTube’s end screen capabilities lets viewers easily click through to a strategic, relevant next destination of your choice. You make videos, so obviously you want people to see them. Whether you want to point viewers to similar videos from your channel, prompt them to like the video or subscribe to your channel, post a link to your website, or all of the above, an outro gives you one last chance to engage your audience and drive action that can help grow your channel. It’s the perfect spot for a call to action. Easily Create Your Own YouTube Video OutrosĬamtasia makes it fast and easy to create custom YouTube outros - no pro skills required! Download a free trial and get started today!Ī YouTube outro - sometimes called the end screen or end card - is the last part of your video after the main content is done.
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